IBC 2024 once again demonstrated the rapid pace of technological change in the broadcast industry. This year’s event was marked by the introduction of the AI Tech Zone and the expansion of the Content Everywhere area, showcasing a wide range of innovative products and solutions.
AI Adoption Gains Momentum
Artificial intelligence was a major theme at IBC 2024. Numerous companies, such as Blackmagic, Ross Video and Zixi demonstrated AI-integrated solutions. From content creation to distribution and analysis, AI is becoming an increasingly integral part of the broadcast industry.
The Shift to IP and Software-Defined Environments
Another significant trend at IBC was the transition to IP-based infrastructures and software-defined environments as showcased by companies like Lawo, Rohde & Schwarz Media and Avid. As the demand for traditional hardware diminishes, IP-based solutions are becoming the norm as companies recognise the benefits of increased efficiency and flexibility that IP technology offers
Cutting-Edge Innovations
IBC also provided a platform for companies to showcase their latest innovations. Broadpeak’s Click2 interactive targeted ads, 24i’s video cloud platform, and Telestream’s VLS-300 Lightspeed server were just a few examples of the exciting new technologies on display.
Looking Ahead
As we move forward, we can expect to see continued growth in AI, IP, and software-defined technologies. Additionally, wireless technology for live streaming and remote production is gaining traction, and sustainability remains a key focus for many organizations.
