Outpacing the Competition: Sales Leadership Hire in the Middle East

The Challenge:

Following a major restructure of the client’s Middle East and Africa division, there was an urgent requirement for a Regional Sales Manager to lead sales efforts across the region. The role demanded a professional with a strong background in audio and video technology, coupled with an established network in the broadcast market. The search was further complicated by the tight-knit nature of the local industry, where most talent is well known, making it essential to uncover fresh candidates. This hire was a top priority as the client’s competitors had recently gained market share, and reversing this trend was critical to their business strategy.

Our Solution: 

The recruitment team leveraged a targeted and relationship-driven approach to identify and secure suitable candidates. By combining in-depth market knowledge with close industry connections, the search uncovered passive talent that the client had not previously engaged with.

Mapped the Market: Conducted focused research across the broadcast ecosystem in the Middle East, pinpointing potential candidates within relevant companies and competitors.

Leveraged Networks: Engaged long-standing relationships with senior professionals, tapping into trusted referrals to identify high-calibre individuals.

Applied Tailored Strategies: Adopted a highly personalised approach, directly networking within candidate circles to identify gaps and generate interest in the opportunity.

The Outcome:

A seasoned sales leader with extensive experience across the broadcast sector was successfully placed in the role. Their proven track record in sales performance, combined with regional expertise, positioned them as the ideal fit. Their appointment not only strengthened the client’s market presence but also provided a competitive edge in upcoming industry events.

The candidate brought deep knowledge of audio and video technologies, with a history of exceeding sales targets. Originating from the region and fluent in multiple Middle Eastern languages, they possessed the cultural awareness and connectivity essential for success.The hire enabled the client to accelerate growth initiatives and regain momentum against competitors, particularly in advance of a major industry trade show.