Spearheading Growth in MENA, A Strategic Sales Success

The Challenge:

The client required a new sales leader to drive business growth across the MENA region, with the role being central to a wider strategic shift. They needed an individual with strong experience in broadcast and video technology, who could balance both new business development and existing client management. The search was made more complex by the preference for a native Arabic speaker, coupled with the fact that the Middle East has a relatively small pool of professionals covering such specialist roles.

Our Solution:

The recruitment team designed a targeted approach to ensure the best possible outcome for the client:

• Mapped the Market: Conducted in-depth research into direct competitors and adjacent companies, focusing on those already operating within Dubai to ensure regional familiarity.
• Leveraged Networks: Worked collaboratively with the hiring manager, drawing on insights into their existing client base to expand the search and refine the candidate profile.
• Applied Tailored Strategies: Engaged closely with shortlisted candidates to assess both tangible sales experience and alignment with the client’s evolving strategy, ensuring cultural and technical fit.

The Outcome:

The successful candidate was based in Dubai and brought a proven record of success in broadcast technology sales, enabling them to start adding value immediately. The placement not only addressed the client’s strategic need for stronger regional leadership but also reinforced their long-term growth plans across the MENA market.

With extensive sales experience in broadcast technology, covering both new business and account management, the candidate was well-positioned to spearhead the client’s new MENA strategy and build long-term client relationships.

Being native to the region and already based in Dubai ensured seamless integration into the client’s market.