Driving Growth in Streaming: Strategic Sales Manager Hire in Munich

The Challenge:

The client urgently needed to replace a departing team member responsible for video sales in the DACH region. This role was strategically important as the company sought to expand in the rapidly evolving media market, particularly with the growth of streaming and OTT services. The challenge centred on securing an individual with strong broadcast sales experience, proven revenue responsibility in the region, and a new-business hunting mindset. An added complexity was the client’s requirement for the individual to be based in Munich or willing to relocate, which required careful management of candidate expectations.

Our Solution:

The recruitment team adopted a targeted and collaborative approach to secure the ideal candidate:

• Mapped the Market: Conducted a thorough search within Germany, recognising differences in local job titles and market structures to accurately identify relevant talent pools.
• Leveraged Networks: Utilised internal databases and extensive recruiter connections, drawing on years of combined industry knowledge to source suitable candidates quickly.
• Applied Tailored Strategies: Maintained close communication with candidates to assess relocation readiness, while remaining flexible with the client on potential alternatives before refining the search to focus on Munich-based talent.

The Outcome:

Within six weeks, the client secured an experienced sales professional who brought both the required skills and a strong cultural fit. The chosen candidate came from a sports media background, bringing highly transferable expertise in streaming and new business development. Their onboarding aligned perfectly with industry trade shows, allowing them to make an immediate impact.

Experienced in broadcast and streaming sales, this individual has a proven ability to generate new business in the DACH region. Fluent in German and based in Munich, they bring both cultural and regional alignment, ensuring seamless integration into the client’s team and location strategy. Joining in time for IBC, they were able to engage face-to-face with clients, providing critical support for growth in the evolving media landscape.