Cyber Demand Generation Leader

The Challenge

A rapidly scaling Series B start up in Cyber Security needed a commercially astute and entrepreneurial Senior Director of Demand Generation to accelerate growth in a very competitive market. They required proven leadership in scaling demand generation within Cyber Security, able to balance strategic vision with hands on execution and integrate into a fast paced, high growth culture.

Our Solution

We launched a targeted search that combined proactive outreach with strategic market insights to identify top demand generation leaders across the Cyber Security ecosystem. We researched Series A to C companies across the East Coast and beyond, activated long standing leadership networks for warm referrals, and focused on candidates who had built pipeline from scratch in high growth SaaS environments, with strong emphasis on cultural fit and agility.

The Outcome

Within two weeks we presented a shortlist of 15 candidates aligned to the brief. Several finalists reached panel stage and the final decision was closely contested. The successful hire brought over a decade of experience leading high impact demand generation in Cyber Security start ups across ABM and inbound. Based on the East Coast, they were an excellent cultural fit and are now executing a more sophisticated programme that supports pipeline growth and brand positioning across North America.