Placing a General Manager in North America

The Challenge

The client required a General Manager to lead their North American business, overseeing sales, engineering and customer success. The role demanded a leader with a unique combination of commercial acumen and deep technical expertise in media technology. Given the hybrid work model requiring a New York presence, sourcing candidates with both the right skill set and willingness to relocate or commute added complexity. Additionally, the competitive talent market made it critical to secure a top tier candidate efficiently. The search had to be completed within a tight time frame, making speed and efficiency key priorities.

Our Solution

To ensure the right hire, the team took a strategic and targeted approach.

• Mapped the market by researching the North American media and content industry to identify experienced leaders with both commercial and technical expertise.
• Leveraged networks and referrals to engage passive candidates who were not actively seeking new roles.
• Applied tailored strategies with highly personalised outreach so candidates clearly understood the growth potential and leadership opportunity.

The Outcome

A high calibre General Manager was successfully placed, bringing a proven track record in content distribution, media technology and business growth strategy. The candidate’s background in commercial leadership and technical operations made them the perfect fit for the role. With extensive experience in the North American market, they aligned with the company’s expansion goals and hybrid work model. The successful hire is expected to drive significant revenue growth and operational efficiencies, strengthening the company’s presence in the region.