Delivering a Sales Director DACH for Market Expansion

The Challenge:

Expanding across the DACH region required an experienced sales leader to drive growth in a critical market for their business. The role demanded strong leadership skills, extensive cyber security expertise, and proven success working with large enterprise customers. The challenge was heightened by the scarcity of senior talent with the right mix of technical knowledge, leadership capability, and regional network, particularly given the fierce competition across Germany, Switzerland, and Austria.

Our Solution:

To deliver against these requirements, the recruitment team designed a targeted approach that balanced cultural alignment with technical and commercial expertise:

• Conducted extensive research to identify high-calibre talent across Germany, Switzerland, and Austria, ensuring both depth and breadth of coverage.
• Engaged leadership contacts and referrals within the cyber security space to surface candidates with proven enterprise and regional experience.
• Prioritised in-depth qualification interviews to assess soft skills such as adaptability and leadership style, which are not easily identifiable on paper.

The Outcome:

A highly qualified sales leader was successfully placed, meeting the client’s technical, leadership, and cultural requirements. The shortlist provided strong options, showcasing the effectiveness of the search process. The individual selected brought a unique blend of regional expertise, leadership ability, and customer-facing experience that continues to positively influence the business.

Leveraging their cyber security knowledge and proven track record with enterprise customers, the candidate made an immediate impact on sales growth and team development across the DACH region. Their extensive network in Germany, Switzerland, and Austria ensured a strong cultural and regional fit, fully aligning with the client’s strategic expansion goals.