Strategic Sales Hire for US Expansion in Niche Media Technology Market

The Challenge

A European media technology vendor needed a Senior Sales Manager with Tier 1 media relationships, IP networking expertise and a proven sales record, all within a tight budget. Advertising had not surfaced suitable candidates due to the niche market and strong competition. The hire was central to US growth plans and future team building.

Our Solution

We used a comprehensive and agile approach.

• Mapped the Market: Ran in depth competitor and market research to pinpoint the limited pool and broaden criteria where it made sense.
• Leveraged Networks: Activated existing relationships to find people with complex solutions experience beyond the classic media list.
• Applied Tailored Strategies: Shared salary insights and targeted high potential wildcard candidates with strong technical adaptability and sales success.

The Outcome

A strategic hire blended technical proficiency and sector expertise with the clients culture and ambition. With strong IP solutions sales experience and a decade of high performance results, the candidate integrated quickly and attended NAB to accelerate US market entry and new business.