Annie Savage, Author at neuco

Applying Satellite Imagery to Different Markets

Posted on August 25, 2023 by Annie Savage

With the rise of on-satellite data processing technology, satellite imagery is becoming increasingly accessible. On Episode 15 of The Satellite & NewSpace Matters Podcast we were joined by Jakub Dziwisz, CEO and founder of Orbify, to talk about Orbify’s platform and the marketplace for Earth intelligence applications. Jakub’s background is in software engineering, giving him some great perspectives into the application of satellite imagery, which he shared with us on the podcast.

“In general, there is a great potential across a variety of vertical threads. Forestry management has some untapped potential. Similarly, when it comes to farming and marine monitoring there is a huge amount of work that could be done. Satellites can also be used to create smart cities and monitor air quality. There are five satellites collecting a lot of useful information about air pollution and air quality at present.

To give you an example, last October I was in San Francisco attending the Geo for Good Conference by Google, and I talked to the person who worked for Copenhagen municipalities on air quality analysis. In Copenhagen they realised that 10% of citizens are dying due to diseases caused by poor air quality, and Copenhagen isn’t one of the most polluted cities. They decided to do something about it to try to revitalise the city, and based on an analysis that was made, they found that certain areas of the city are more polluted. So, they put domes in their parks so that people could spend time outside under those and be shielded from poor air quality. They did the same for bus stops to help people inhale less pollution. At the same time they built playgrounds in cleaner areas to encourage people to congregate there and spend more time in the clean air spots.

That’s a great example of how municipalities and local governments can take advantage of Earth observation to revitalise their city. The downside of the story is that building that analysis took them two months with RBI, whereas that’s something you can do in two hours with current technology. More local governments could take a look at what’s happened in Copenhagen and take actions too.

There is a lot of space for improving how we use data to react to crisis situations and emergency responses. It’s already starting to happen, but I think that there is a lot more scope for development. To go back to the forest monitoring vertical, we can do much more if we build solutions that can be used by citizens to understand what is happening in the environment around them.

I can give you an example from my neighbourhood. I’m living in a relatively green area of Krakow, where one local businessman bought a parcel of land and started doing some weird transformation. He cut all the trees down and brought in some heavy machinery to remove mounds that were over there. He’s devastating the terrain. Now no one is able to stop him. If we gave these observation tools to normal people we could see that something unwelcome is happening in the neighbourhood and stop it before it goes too far. Normal people are just trying to understand what’s happening around them.”

To learn more about what’s happening in the Earth observation sector, tune into The Satellite & NewSpace Matters Podcast here.

We sit down regularly with some of the biggest names in our industry, we dedicate our podcast to the stories of leaders in the technologies industries that bring us closer together. Follow the link here to see some of our latest episodes and don’t forget to subscribe.

Exploring Space as a Service

Posted on July 28, 2023 by Annie Savage

With the improvement of on-satellite technology there has been a surge of interest in hosting ‘space as a service’ business models. On Episode 14 of The Satellite & NewSpace Matters Podcast we were joined by Dennis Silin, who is the CEO and Founder of Exodus Orbitals. He established Exodus Orbitals in 2019 as a ‘satellite as a service’ space startup based in Toronto. Here are Dennis’s insights into the ‘space as a service’ business model:

The primary direction of the ‘space as a service’ business models is making satellite capabilities more available by democratising access to them. End users want fast, cheap and effective satellites, with easy access to a digital service like storage or cloud computing. They also want minimal hassle with the maximum amount of use for the least amount of money. For existing satellite companies, even NewSpace ones, it doesn’t make sense to offer something that will cut into their own profits. They’re looking for ways to create those ‘as a service’ platforms while increasing their revenue, not decreasing them.

There’s a conflict between what the customer wants and what the vendor or satellite operator wants. At the same time, the whole nature of ‘as a service’ is making those services cheaper, more accessible, and costing less than the alternative. In my opinion, the incumbents are not going to solve this problem, even if they do know how to solve it. Why would they do something that will disrupt their own business model? Why would companies like Planet Inspire offer their satellites for a low cost if they make more money by just selling data from them?

As a new company, Exodus has nothing to lose and everything to gain from this model. We’re doing something that’s not really been executed yet, giving users a fast, cheap and efficient way of accessing space, mirroring the development of the IT industry. If you remember the history from the 1960s, there were one or two big companies offering mainframes which were so expensive you couldn’t even buy them, you could only lease them from IBM. It would cost you a lot of money per month just to use the computer, but in the ‘70s and ‘80s, personal minicomputers appeared and offered what businesses needed at a lower cost. Now there is a computer in every pocket. That’s what I want to build in the satellite industry; I want every person on earth to have their own personalised virtual satellite.

It won’t happen immediately, we’re going to start with a b2b model. There is a company that has a few houses for rent and they want the satellite specifically tailored to track the state of the roofs with their own data feed. That type of customised mission is what we are trying to enable on our platform. We’re building a pipeline for these missions through software apps that you can use to deploy directly on the satellites. Earth observation satellites can be used in this manner, tailored to your specific, customised, local application. It’s not going to cost you an arm and a leg to make it affordable for small or medium businesses around the world. That’s our vision.

To learn more about the work that Dennis and Exodus Orbital are doing, tune into The Satellite & NewSpace Matters Podcast here.

Creating a Career in the NewSpace industry

Posted on July 7, 2023 by Annie Savage

In the last few years, we’ve seen a big shift away from data processing on the ground, to having a much more advanced computing and processing power in orbit. Some people are saying that we’re entering the era of smart satellites and spacecraft. On Episode 13 of The Satellite & NewSpace Matters Podcast we were joined by Iulia Marushchak, the Head of Business Development at KP Labs, to discuss that claim. KP Labs are a Polish NewSpace company who aim to accelerate space exploration by advancing autonomous spacecraft operation using artificial intelligence and onboard heating and processing systems. Iulia’s career has given her valuable insights into the changes that onboard processing will bring to the industry, which she shared with us here:

I will take a step back to the start of where this onboard data processing idea is coming from, because the subject has gotten quite popular in the last few years. A lot of people are wondering why this is happening from outside the NewSpace sector. I would start in the Earth Observation sector. The amount of the data that is generated in the Earth Observation sector is tremendous. We have more than 1000 satellites circling the Earth, and there are more and more constellations coming from the commercial sector too. The amount of data that needs to be sent, stored and protected before it comes to the final customer in the form of the application or a service that they’re using is huge. There is a long wait, because this data is coming in raw to the data centres. This data is often very complicated, which is made worse by the very fast development of sensor resolution and frequency.

One hyperspectral image is about two gigabytes. It would take around seven minutes for the transfer of one picture, which wouldn’t give us much information. The amount of data we receive allows us to extract a lot of necessary data, but the typical length of a communication session is from 5 to 10 minutes. That’s where the speed of data analysis becomes a problem. People started looking for solutions to this problem, and that’s when they figured, why should we send all the images to the earth when we can process them in space?

In addition, when a camera takes a picture, quite often, it takes multiple shots. Some of them are cloudy, some of them have some interference, and it ends up with us having tons of pictures which are not relevant for us. That creates a lot of issues on the ground. In addition, if we talk about the real time services, first you have to segment these pictures, pre process them and extract what you can use. Only then could you create what you need from the images. The idea of processing data onboard the satellite is basically a solution to limit the data that comes from the satellites to the ground.

For crisis management, this is extremely important. If we have wildfire detection or flood detection systems and things like that, these services can change and save lives. We’re faced with a lot of challenges to make this happen, because you need powerful data processing units on board, and at the site at the same time, there are a lot of new missions coming. Now I think we could say that we have found some solutions to the problem.

When it comes to onboard data processing, there is also telemetry data. That’s important because it allows us to detect anomalies on board of the satellite and react quickly, taking measures to lower the risk, so that the mission will be successful. For the NewSpace sector that’s quite important because missions are developing fast, and they need solutions that allow them to manage the mission on board. At KP Labs we’re creating an ecosystem of products that would answer both of those needs. We’re building onboard data processing and supporting the operations of the satellite. We call this ecosystem the Smart Mission Ecosystem, and it consists of both smart satellites and smart payloads.

To learn more about the Satellite & NewSpace industry, tune into our podcast here.

Inside ReOrbit’s On-Satellite Systems

Posted on April 27, 2023 by Annie Savage

On-satellite software has become a hot topic over recent weeks. On Episode 12 of The Satellite & NewSpace Matters Podcast we spoke to Sethu Suvanam, CEO of ReOrbit, about how his company is creating potential through their new platform. Sethu moved into the satellite industry after finishing his PhD in information and communication technology, and he has since gone on to found ReOrbit, the satellite company that’s disrupting the industry with their reusable, autonomous and software-defined micro satellite platform.

What can we expect to see from ReOrbit next?

If you look at the space industry today, the core element is actually data. That’s what is generating revenues. If you go to any operator, they are actually more worried about the satellite in itself, which shouldn’t be the case. On the ground, if you look at how things are working with cell phones, nobody’s worried about the hardware equipment, they’re talking about ‘How much should I charge for megabits?’. Data is what we should all be considering. We’re now planning to build infrastructures that optimise the data flows in space so that the operators can just think about the fastest way of getting the data. We are envisioning our future view as very similar to Cisco and how they brought about a connectivity revolution for the computer industry. We want to bring a similar connectivity revolution to the satellite industry.

The focus on software within the satellite and space industries has a lot of potential. How do you think a software-first approach will create potential?

Typically, a Space Systems Engineer will design the hardware first, then think about how they can write the software. The moment the machine changes though, the requirements are not the same. That’s why space missions have at least 30% NRA.

We’re developing the software first. Going software-first opens up your market, because you can then buy best in class hardware. It also enables us to start developing applications and functionalities onboard the satellite. If you want to have those architectures, then you need to get out of this hardware-first approach and put software at the centre. At the end of the day, it’s all about optimising the data flows and data routing, which is all done on the software, not the hardware. Going software-first also significantly cuts costs.

What are ReOrbit’s plans for the next 12-24 months?

At the end of the day, the crux of any company should be to generate revenues. That’s what we’re focused on; to keep increasing our revenues and profitability. We’re also building a sustainable company. It’s not sustainable in the clean air, clean energy sense, it’s more like creating a long-lasting company where generations of people can work. We are definitely growing and scaling up our team. We are now onboarding some more superstars of space. We’ve been quite successful in closing big contracts in the last couple of years, and now we are reaching a stage where we will start delivering on those. This fall it will be critical for us to deliver what we promised on time and at the cost we quoted.

To learn more about the work that Sethu and ReOrbit are doing, tune into The Satellite & NewSpace Matters Podcast here.

Prioritising Customer Experience in the Connectivity Industry

Posted on December 27, 2022 by Annie Savage

On Episode 6 of The Connectivity Matters Podcast we sat down with Richard Hart, the Global Connectivity Director at Quectel. Richard’s career has spanned over 15 years, working with connectivity giant Vodafone before moving to Quectel in 2021 to lead their global connectivity proposition. We spoke to him about how focussing on customer experiences can bring the industry forwards.

How do you approach customer experience as you scale up a quick sales connectivity business?

Customer experience has been our focus now for a long time. The customer is genuinely at the heart of every decision we make. Patrick, our co-founder and CEO, is always out talking to customers, and that feedback comes right back into the organisation. We value seeing the world through the customer’s eyes, understanding how what we do impacts the customer and how the customer subsequently behaves. Understanding those behaviours helps us shape their experience. You also need to accept that things go wrong, mistakes happen and technology crashes. Being honest about that and learning from it will make your customer’s experience better. They’ll trust you to fix it even when things do go wrong, because they know you won’t repeat the same mistakes.

How would you ensure consistent customer experience when looking at a number of product lines which can be sold separately?

You have to take a step back and look at things holistically and understand the impact of the individual components. It’s important to understand that if you do something on one product, that will impact everything else as well. Whilst we put the customer at heart of everything, we still have a job to do. We still have a business to run. What we do is focus on collaborative working between departments and developing healthy behaviours. If you are going to deliver a superior customer experience than your competitors, you need a continual evolution of processes and services that meet your customer’s needs. Whenever you change things, think about how that impacts the customer, and communicate the changes clearly.

What can be learned from having different interactions with a particular customer for different products?

Customers have three or four contact points with an organisation. Those contacts have to talk to each other, because the customer expects you to know what your colleague is doing and if it’s going to impact them. Does the left hand know what the right hand is doing? It should! From a competitive point of view, providing that information will keep you ahead, because again, it’s about good customer experience. That’s why internal communication is so important, because it allows you to feed back all the different points of view and build your team as a whole.

What does a good customer experience actually look like?

We all have companies and brands that we think of as good and bad, so I try to get my team to think about that when they’re creating customer interactions. We all know what it feels like to have a positive experience with a company. Good customer experience is just the basics. It is about communication. It’s also admitting when you’ve got a problem. It’s being transparent in terms of ‘this is what we’ve done to ensure it doesn’t happen again’, or ‘we’re investigating a new follow up’. That’s all it is; doing right by people.

There’s a standard that customers expect when they interact with you. Whether they use a phone or a self service platform, there are basic products and solutions that underpin your customer experience. Some things are really important to customers and if you understand what you’re supplying, you need to put service levels around that. Accommodating the customer experience is based on what vertical and solution it’s supporting. You need to get that infrastructure in place.

To hear more about putting customers at the heart of your connectivity company, tune into the full episode of The Connectivity Matters Podcast here.

The Future of In-Home Connectivity

Posted on December 22, 2022 by Annie Savage

The Connectivity industry has been leaning towards the in-home market for some time. Improving networks and the development of Smart Home technology has seen consumer expectations rise, putting strain on service providers. On Episode 5 of The Connectivity Matters Podcast we spoke to Shane Paola, the VP of sales at Plume Design, about how in-home technology is shaping the industry. Plume Design is creating a new category of Smart Home experiences, leveraging cloud and AI, which Shane unpacked with us.

Read on to find out what challenges are currently facing in-home connectivity providers.

What’s the current state of the Connectivity industry?

It’s about the in-home experience right now. We’ve built these phenomenal networks, so customer expectations are extremely high, they want to add more devices into their homes than ever before. The rise of connected homes and devices within our clouds isn’t slowing down. People are embracing Smart Home technologies, so connectivity inside of the home is becoming increasingly important. Companies are trying to support the needs of customers on their Smart Home journey, while also delivering the experiences that people expect from the bandwidth they’re subscribing to.

What are you most excited for about the future of the Connectivity industry?

It’s all heading for personalization and the in-home experience. One service provider has basically gone from managing five or six tariffs and cut it down to two. They’ve said, ‘Here’s our basic package, it’s £29.90 a month and you get this minimum level of service. Or there’s our max bundle.’ They’re not advertising speeds and feeds, they’re just saying, ‘We’re gonna give you the greatest in-home experience with the best WiFi mesh environment, covering your house with connectivity. You’ll always get the maximum available bandwidth when it’s provisioned in your area and you never have to worry about it.’ That’s a phenomenally bold and disruptive move, which I think the rest of the industry should look at. Customer dissatisfaction and negative experiences create a churn from one provider to another, which is a nightmare. Providers have to manage sunsetting tariffs and trying to move their customers onto new platforms as well as trying to retain their customers. It’s a great sign that companies are starting to move their focus on customer experience rather than the speeds and feeds.

Which use case would you find most useful in your home that you don’t currently have?

I want to see a Smart Home environment. Different vendors are building things that don’t necessarily interoperate with each other, so it’s hard to create an integrated system. There’s a fair bit of buzz around the new Matter system and its potential. IOT bodies are building towards the Matter framework, which will hopefully standardise things in terms of internet connectivity in Smart Home environments. What we’re missing is simplicity. Big companies typically compete at a device level or an application level, but they need to realise that for the best customer experience they need to collaborate. That’s what I want to see happen in my home.

To hear about the work Shane and Plume Design are doing to advance the industry, tune into the whole episode of The Connectivity Matters Podcast here.

Space Tech Expo Europe – Day 3

Posted on November 17, 2022 by Annie Savage

The third and final day is here and that can only mean one thing – scrambling for swag. Beyond the frantic grabbing of goods, there was a wonderful murmur of meetings, conference talks, and general excitement about the success of Space Tech Expo 2022.

We were delighted to see the continued levels of attendees right from the start of the day until the very last moments, soaking up every minute of Space Tech Expo possible. Easy to spot were the sore-headed attendees of the Telespazio after-party last night walking the halls with glossy eyes. After all, even though it’s the final day, the show must go on.

And go on it has! It’s been delightful to see the continued enthusiasm and high levels of attendees today. We’ve seen everything from robots roaming to holograms to satellite demos and a vast array of space tech in action.

Today’s conference talk highlights include a great discussion on the ever-looming issue of space traffic and collision management. It was fantastic to see some of the best minds in the industry coming together to tackle what will prove to be a massive obstacle for the issue in the coming years with the rise of mega-constellations. This was followed by what was a great way to finish an incredible array of talks from the three conferences – the innovation spotlight presentations.

Now, sitting in Bremen airport reminiscing about the great event that Space Tech Expo 2022 truly was, I can’t wait to see what next year has to offer!

Today, Bremen really feels like the “City of Space”.

Space Tech Expo Europe – Day 2

Posted on November 16, 2022 by Annie Savage

While outside the conference centre it might be cold, grey and raining, but you’d never know it from the buzz of excitement inside.

Day 2 promised another packed day of meetings with existing clients, new companies and a whole host of fascinating talks on a variety of topics. The most important being not 1 but 2 “Women in Space” panels, which, if you’ve ever listened to our podcast “Satellite and NewSpace Matters”, you’ll know is a topic that sits close to our hearts. It’s obvious the industry has made great strides in addressing the imbalance, walking around the convention centre it’s clear there is a lot more work to be done!

Walking around today it’s so obvious that day 2 is so much busier than day 1, which itself was still busy. Every booth is packed, all the B2B meeting tables are constantly booked up and meetings are spilling out into the foyers and any available floor space people can find. Hopefully, this bodes well for the future of the industry and I am sure we will see a large number of post-show announcements and partnerships in the days to follow.

If you are here tomorrow, I would suggest heading to hall 6 for the final day of the LeanSpace hackathon. It’s been so great to see the real-time requests coming in for the teams in competition with each other and if you have some time, why not challenge them to find you something obscure.

Anyway, we’re off to enjoy a drink, or two, at the post-show Telespazio networking event. Let’s see how many sore heads we can spot tomorrow morning.

Space Tech Expo Europe – Day 1

Posted on November 16, 2022 by Annie Savage

Day one of Space Tech Expo Europe 2022 delivered on the buzz that was palpable upon first entering Messe Bremen’s Halle 4 on a crisp German morning in the City of Space.

The multitude of masks that dominated the show last year was instead replaced by the smiles of individuals grateful to be back at a show that immediately seemed more familiar to the pre-covid 2019 version than its 2021 counterpart.

The 3 halls seemed busier, filled with people catching up with, or making introductions to, the many established and lesser-known space companies in attendance. The highly innovative and diverse technologies on display fuelled conversations, solidifying current and inspiring new collaborations. And with 3 Conferences this year, we were spoilt for choice.

The Industry Conference gave us insights into the latest updates and key trends in the space sector. The SmallSats Conference allowed room for discussion relating to ongoing and upcoming developments in the ever-growing Small Satellite market. And the Mobility Connectivity Conference saw panels focused on discussing on-the-move connectivity in maritime, land and aviation markets, and the ecosystem that drives it.

As the day drew to a close, conversations and drinks flowed as music rang out across the halls to cap off what was a great first day and true return to form for Europe’s largest gathering of space companies and enthusiasts. Roll on day 2!

How does working for a business with one vertical strength impact its diversification into other verticals?

Posted on November 11, 2022 by Annie Savage

On Episode 4 of The Connectivity Matters Podcast we spoke with Erik Carlson, the SVP of sales for Maritime, Energy and Government at Anuvu. With over 20 years of executive leadership experience, growing and driving revenue across the likes of Panasonic Avionics, ConvergeOne and Hitachi, Erik deeply understands the industry and has plenty of enthusiasm for revenue generation.

We spoke about his experience across a variety of industries and how important it is to focus on the customer at all levels of the business.

What advantages do you have coming from a different industry into connectivity?

The pace at which I work and we run our teams is much higher than a lot of the people who’ve come out of the satellite community. A lot of them have old government roots, which means they tend to move a little slower. My background is much more Silicon Valley. Think about it in context. How are they operating? How are they thinking? How are they iterating on technology? That’s my world. There’s a professional ruthlessness that needs to be respected, and I try to operate in a very similar fashion. The fact that I came from different industries gives me different perspectives on learning customer markets incredibly quickly. While everything I do is about global connectivity below the clouds, we also have an aviation and aviation entertainment business. Below the clouds, those are all different customers, who have different end user requirements. My advantage is my ability to learn that voice of the customer, and to really care about that customer, that’s allowed for the speed at which these successes have been happening for us.

How have you gone about learning the voice of the customer?

I always work from the customer backwards, I do everything in reverse. Look to identify how something is getting to the customer. It’s not the guy who buys connectivity, it’s who his customers are. We need to map not just where our clients are operating, but also what their itineraries and routes are, and who else is in the area. If you look at oil leases, they are basically divided up plots of land out in the ocean, and you can see other rigs from yours. Similarly, each satellite is able to pump down a certain amount of capacity on Earth in a single place. Starlink is doing some brilliant things to amplify that, but if there’s only one legal provider on the planet, and everyone wants that service, you’re going to have a pinch point there. It’s great for me to talk about my customers, but if I’m not taking care of their entire ecosystem, I’m not a partner. There’s a lot of dynamics there, which are going to come into play. If you start with your customer, you’ll have a guiding light upon which to lead the business.

How do you find working for a business with a track record and visibility in one vertical, and how does that impact the verticals that you’re in charge of?

The biggest thing I look at is the leadership team. It’s all about understanding the leadership team’s exit strategy timeline and their worldview. Anuvu brought me on their mission, and their passion was to commit to this business, and that’s what I was looking for. The other thing happening there is that results drive decisions. What we’ve seen is that the business below the clouds is growing phenomenally, and there is an incredible harmony of above the clouds and below the clouds connectivity. Everyone looks at their customers uniquely, but there’s so much in common there and the leadership team here at Anuvu has been really clear about how we think about ourselves.

Externally and historically, Anuvu has always been seen as ABA question, but what we are seeing is a lot of those customers who tried greener pastures elsewhere are realising that it wasn’t actually greener and they’re coming back to us. Another advantage in my role is that we are seeing customers that have explored other venues and had 2, 3 or 4 years and aren’t seeing the results, customer service or the care that they wanted. The Anuvu rebranding has been really important to help continue and maintain that below the cloud business.

To hear more about the work that Erik and Anuvu are doing in the Connectivity industry, listen to the whole episode of The Connectivity Matters Podcast.