Expanding APAC Presence with a Strategic Sales Leader Placement

The Challenge

The client was looking to expand its presence across Southeast Asia after recently establishing a regional hub in Hong Kong. They needed a senior-level sales professional to drive new business development, ideally someone with existing relationships with channel partners, broadcasters, and telcos across the region. The role demanded a candidate with a strong track record in AV and Live Production solution sales and a deep regional network. The biggest hurdle was the limited talent pool available in Hong Kong, especially for candidates possessing both the required seniority and regional exposure.

Our Solution

The recruitment team adopted a highly targeted and persistent approach to identify and attract suitable talent within a niche market. The strategy included:

• Mapped the Market: Conducted in-depth analysis of local competitors and complementary companies across Southeast Asia to pinpoint overlapping sales expertise and identify suitable individuals

• Leveraged Networks: Used referrals and internal knowledge of the region to surface talent not easily accessible through standard platforms such as LinkedIn, particularly given local usage habits

• Applied Tailored Strategies: Created multi-touchpoint outreach campaigns and explored alternative contact methods such as direct email and referrals. Maintained continuous communication with the client to refine the brief and adapt search parameters when needed

The Outcome

The successful placement was a seasoned sales leader who not only met but exceeded the role’s criteria. The individual brought immediate value and a high level of market insight to the client’s APAC growth strategy.

The candidate had extensive experience managing sales and business development across APAC, with a proven network among telcos and broadcasters, as well as deep technical knowledge in AV solutions.

Already based in Hong Kong, the individual understood both the business culture and logistical demands of operating regionally, enabling a smooth integration. They were able to have an immediate and measurable impact, driving early momentum for the client’s Southeast Asia business operations and validating their strategic move to establish a hub in Hong Kong.