Cyber Demand Generation Leader

The Challenge

As a rapidly scaling Series B start-up in the Cyber Security sector, the client required a commercially astute and entrepreneurial Senior Director of Demand Generation to help accelerate growth in a fiercely competitive market.

The individual needed a proven track record in scaling demand generation programmes specifically within Cyber Security – a niche talent pool. On top of this, the client was looking for someone who could balance strategic vision with hands-on execution and integrate seamlessly into a fast-paced, high-growth culture.

Our Solution

We launched a targeted search campaign combining proactive outreach with strategic market insights to identify the strongest demand generation leaders across the Cyber Security ecosystem.

• Mapped the Market: Conducted in-depth research into Series A–C Cyber Security companies across the East Coast and beyond, identifying organisations with similar growth stages and demand generation maturity.

• Leveraged Networks: Activated long-standing connections within our Cyber Security leadership network, generating warm referrals and fast-tracking access to top-performing candidates.

• Applied Tailored Strategies: Focused on candidates with direct experience building pipeline from scratch in high-growth SaaS environments, and emphasised cultural fit and agility during screening.

The Outcome

Within just two weeks, a shortlist of fifteen highly qualified candidates was presented, all aligned with the client’s strategic objectives. Several finalists progressed to panel stage, ultimately resulting in a tightly contested decision between multiple exceptional individuals.

The successful candidate brought over a decade of experience leading high-impact demand generation functions within Cyber Security start-ups, with a strong grasp of both ABM and inbound strategies. Based on the East Coast, the candidate was not only geographically well-positioned but also demonstrated a strong alignment with the client’s high-growth, entrepreneurial culture.

With the hire onboard, the client is now executing a more sophisticated demand generation programme, supporting both pipeline growth and brand positioning across North America.