Driving LATAM Expansion Through Specialist Technical Hiring

The Challenge

The client was undergoing significant expansion into the Latin American market and urgently required a bilingual Solutions Engineer to support this growth. The ideal individual needed to be based in Austin, possess both pre-sales and software development experience, and be fluent in Spanish. This person would act as the technical counterpart to an existing LATAM-focused salesperson and help build out the region from a very early stage. Cultural alignment and the ability to adapt quickly in a high-growth, fast-paced environment were essential. With a business opportunity in LATAM too significant to delay, the urgency to secure the right candidate was high.

Our Solution

To address the client’s multifaceted needs, our recruitment team executed a precise and insightful search strategy:

• Mapped the Market: Conducted thorough research into both direct competitors and adjacent companies with relevant technical departments, identifying individuals with transferable expertise and LATAM experience.

• Leveraged Networks: Utilised deep market knowledge, internal databases, and trusted referrals to uncover high-potential candidates often overlooked in conventional searches.

• Applied Tailored Strategies: Focused on skills-first sourcing over traditional competitor-mirroring, targeting candidates from niche departments with the required experience even if they weren’t in direct competitor businesses.

The Outcome

The successful candidate was an Austin-based technical professional with strong LATAM networks and fluency in Spanish. Their background in DevOps and cyber security, along with cultural fluency, made them an ideal partner for the existing sales lead in the region.

The candidate had combined pre-sales, software development, and regional market experience tailored to the client’s LATAM strategy. The successful hire was bilingual and culturally agile, bringing strong collaboration and adaptability to a newly forming team. This enabled the client to accelerate LATAM growth initiatives and due to the strength of the shortlist, triggered the creation of a second, unplanned vacancy for another exceptional candidate.