Securing a High Impact IoT Sales Leader for US Expansion

The Challenge:

Building a new sales team in the US required an individual with a rare blend of enterprise IoT expertise, cellular connectivity knowledge and complex channel management experience. The client needed someone who could drive high value, consultative sales into major enterprise accounts while maintaining long term partner relationships, significantly narrowing the available talent pool. Operating in a highly competitive market with frequent job movement added further difficulty, as the client prioritised long term tenure and stability. Securing this first hire was vital to relieving pressure on the sole leader managing all regional sales and enabling further growth.

Our Solution:

neuco delivered a targeted, research led approach focused on identifying high performing IoT and connectivity sales professionals with strong tenure and proven enterprise success. Close communication with the hiring team ensured fast qualification and consistently aligned decision making. The full search was completed within just four weeks.

• Conducted extensive mapping of senior IoT sales talent across the US, focusing on individuals with proven performance and long term roles.
• Leveraged existing CRM insights and trusted networks to engage high calibre candidates with a consultative background and relevant customer exposure.
• Collaborated closely with the highly responsive hiring leader, enabling direct candidate outreach and accelerating engagement and momentum.

The Outcome:

The individual placed brought strong enterprise IoT sales expertise, a highly consultative approach, and a proven track record of high performance within similar solution-driven environments. Their established relationships across key enterprise accounts positioned them to deliver immediate commercial value. This hire strengthened the client’s regional revenue capabilities, reduced operational strain on the existing leader, and supported continued growth across the US market.

The successful candidate also introduced a relationship-led approach that aligned seamlessly with the organisation’s culture and long-term vision for its US presence. They are expected to make a significant revenue contribution within a team already generating over $50 million, accelerating customer acquisition and further enhancing the company’s market position.