Join us for an incredible conversation with Alexis Susset, CTO of UnaBiz, as he shares his remarkable journey from an 18-year-old intern in Paris to leading global IoT connectivity solutions.

In this episode, Alexis reveals the secrets behind successful international expansion, from his pioneering work bringing cloud technology to Vodafone, to co-founding EnviroBrain, scaling Soracom across Europe, and ultimately helping save Sigfox through UnaBiz’s strategic acquisition.

Key Topics Covered:

• Breaking into new international markets with cultural intelligence
• Building and scaling technical teams across different regions
• The evolution of recruitment processes from startup to scale
• Why recruitment agencies are essential for cultural fit assessment
• Regional differences in buyer behaviour (Japan vs Europe vs US)
• The unique challenges of IoT hardware development
• Strategic approaches to international business development

Chapters:
00:00 Introduction to Connectivity Matters Podcast
00:53 Alexis Susette’s Early Career Journey
01:39 Transition to the UK and Career Growth
04:41 Exploring Cloud Technologies at Vodafone
07:32 Founding En Brain and IoT Innovations
20:33 Challenges and Successes in Recruitment
26:56 Building a Strong Marketing and HR Foundation
27:50 Overcoming Brand Perception Challenges
28:15 Strategies for Global Business Expansion
28:38 Understanding Cultural Differences in Market Entry
35:28 Scaling Teams in New Regions
42:04 Navigating Regulatory Challenges
47:23 Personal Experiences and Advice
51:43 Final Thoughts and Conclusion

About Our Guest:

Alexis Susset is CTO of UnaBiz and Executive Vice President for Japan and North Korea. With over 20 years of experience in telecommunications and IoT, he has led international expansion efforts across Europe, Asia, and North America. Previously, he was instrumental in building Soracom’s European operations and co-founded EnviroBrain, an IoT energy optimisation company.

About Connectivity Matters:

The Connectivity Matters podcast brings you conversations with key leaders throughout the connectivity and IoT industry, brought to you by the connectivity team at neuco, a specialist global recruitment and executive search firm.