Content & Media Insight Report | August 2025

August saw a surge of strategic activity across the Content & Media industry, spotlighting key developments that continue to shape the future of media technology. Leading the charge, Evertz launched its new cloud-native evertz.io–XChange platform, built to support dynamic live workflows at scale. In parallel, Riedel introduced an updated Simplylive production suite, reinforcing its commitment to intuitive and flexible live broadcast solutions.

Elsewhere in the sector, ATEME and castLabs collaborated to power a secure, cost-effective IPTV and OTT headend for a European operator, while Genius Sports posted record-breaking revenue growth, underlining the ongoing rise of sports data and engagement tools.

One of the most talked-about moves came from Deltatre, which announced its acquisition of Endeavor Streaming. The two will now operate under Bruin Capital, forming a powerful new entity in global video technology. Signiant also secured a major growth investment from Battery Ventures, setting the stage for further innovation in media workflow solutions.

Rounding off the edition, Till Sudworth, CMO of NPAW, joins our featured podcast to share his take on AI’s evolving role, empathy in leadership, and the talent shifts redefining the content ecosystem.