Last week, NAB Show New York 2025 brought together over 11,500 professionals from across the media, entertainment, and technology industries. With more than 260 exhibitors and sponsors, the event provided a detailed look at how the industry is evolving across content creation, delivery and monetisation.

Here are a few key takeaways:

Technology Innovation
Cloud-native infrastructure continues to be front and centre. Avid debuted its Content Core platform in the US, a new cloud-based system combining AI, automation and remote editing into a single workflow. Matrox introduced the Avio 2, a KVM extender using IPMX/ST 2110, supporting secure, low-latency 4K60 video workflows.

IP production and 4K technology also saw strong representation. KOKUSAI DENKI Electric launched a cost-efficient 4K studio camera, and Matrox demonstrated multiple new IPMX converters and encoders to support modern uncompressed and compressed workflows.

Backblaze also drew attention with their research into hidden costs in cloud storage, highlighting the need for pricing transparency in post-production environments.

Artificial Intelligence and Editorial Responsibility
AI-powered tools were everywhere, from workflow automation to metadata tagging and post-production editing. However, conversations led by CNN’s Brian Stelter, Oliver Darcy, and Sara Fischer stressed the importance of editorial integrity and audience trust in an AI-driven world. The consensus was that AI can support journalism, but it cannot replace sound editorial judgement.

Fan-Driven Sports Media
From Genius Sports to U.S. Soccer and TOGETHXR, a consistent message came through: sports broadcasting is now shaped as much by fans as by networks. Personalised, interactive content is now an expectation, not a luxury. Real-time data integration and social media engagement are becoming essential parts of the modern sports media toolkit.

Strategic Partnerships and Mergers & Acquisitions Activity

Key commercial announcements made headlines:

• Imagine Communications confirmed its acquisition of Pixel Power to enhance its playout and graphics capabilities

• Zixi and Heartland Video Systems partnered to improve IP-based live video contribution

• Open Broadcast Systems and Tulix unveiled a full-service streaming workflow designed to bridge traditional encoding and OTT delivery

These partnerships are part of a wider industry trend towards scalable, integrated technology stacks.

The Creator Economy in Focus
Sessions dedicated to independent creators reflected just how much the creator economy is influencing media strategy. From TikTok livestream commerce to content monetisation panels, it was clear that creators are now an established force in the media ecosystem, not just disruptors.

What We Can Take From the Show!
From cloud-based production and IP-native infrastructure to AI tools and fan-first sports experiences, NAB New York 2025 showed just how quickly the industry is moving. Companies like Matrox, Zixi, Backblaze, Genius Sports, Blackmagic and Rohde & Schwarz played central roles in showing where things are heading.

How neuco Can Help

If your organisation is scaling in this space, or if you’re interested in discussing how to attract the right talent in a changing media and broadcast landscape, get in touch. We’d love to talk.

Contact us at: [email protected]