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Month: July 2021

The Disruptiveness of Kubernetes.

Posted on by John Clifton

On Episode 41 of The Tech That Connects Us John Clifton and Dan Jeffery were joined by Subha Shrinivasan Senior Director, Customer Success at Robin.io.

Subha has over 20 years of experience across virtualization, datacenter, and cloud-native technologies. It was a great chance for us to talk about all things Kubernetes and more specifically the future of Kubernetes. 

Here’s what Subha had to say when it comes to Kubernetes. 

“Kubernetes is a very disruptive technology, and it’s going to disrupt two or three major trends we are seeing in the market. The first one is that it’s going to completely disrupt AI and machine learning. AI and machine learning are going to be the heart of every business in a few years from now, there won’t be a business that doesn’t use an AI or machine learning stack.

So, there is not going to be an AI or machine learning stack that is not deployed on Kubernetes, in the future at least 90% of the workloads that are built on EMR will be hosted on Kubernetes. 

Here’s why. See unlike other technology stacks such as AI and machine learning, which are actual services with technology that are constantly changing, it’s not just one application it’s a combination of multiple applications or what we call an application pipeline, that is stitched together to deliver AI or machine learning as a service. You don’t want to be locked into one technology stack, you want to be able to have the flexibility of being able to combine different stacks and adapt them for the use case.

Secondly, the integration with DevOps is going to be extremely critical as there is continuous innovation, development and improvisation going on. Machine learning is like a feedback loop, you derive certain analytics, you pass it back. So, it’s a process of continuous development. If you get locked into one technology stack or one infrastructure that is like this giant gorilla which is difficult to move, then you’re not going to be able to use machine learning efficiently and your results won’t be accurate. Then your predictive analytics will fail.

Kubernetes plays a major role in this because the way it is designed is that it’s very flexible to changes in your deployments. It’s logged into the infrastructure and then nothing is logged and sealed into the infrastructure, so you’re able to continuously move around the pods, you’re able to continuously move around the infrastructure and you’re able to use the same infrastructure and build any application or integrate with the DevOps stack and be able to move in a matter of a few hours or minutes rather than taking days and disrupting existing infrastructure.

My prediction is that there’s not going to be any Amazon stack in the future without coordinators on the platform.”

Every Wednesday we sit down with some of the biggest names in our industry, we dedicate our podcast to the stories of leaders in the technologies industries that bring us closer together. Follow the link here to see some of our latest episodes and don’t forget to subscribe.     

What’s in Store for Television Studios and Live Audiences?

Posted on by John Clifton

On Episode 40 of The Tech That Connects Us John Clifton and William Trenchard were joined by Andrew Moultrie CEO at BBC Studioworks. 

A hugely passionate individual, Andrew has taken a different path to many in his journey to the top of the Content & Media industry but it’s no surprise to see him there. 

In this conversation, William asks Andrew about the future of studios and live audiences within studios. Here’s what he had to say. 

“The biggest itch I want to scratch about the future, in general, is sustainability. How can we create sustainable studios that are purpose-built?

Because historically you’d find an old space and then you’d hate it later. But now we have the ability to build locations or reconfigure them with a focus on the long term. So the way I’m looking into the future is the three P’s People, Planet and Profit. Profitability is not my driver. It’s one of the things which we need in order for us to employ people but it’s not the only thing. 

So for the future of studios, it’s going to be looking at the circular nature, and virtuous circle that is a studio. So where you get your renewable energies from, to the materials you build with to how you’re utilising water. We also need to be educating people within the facilities and giving them a sustainable mindset, because I do think in order to attract people to your organisations in the future you need to be aware of the planet. I think the youth of today, the alphas, the gen z and the Millenials all have the planet at the top of their agenda, whereas for the gen x’s and the baby boomers it’s been something we’ve kind of been aware of but it’s not been at our core. 

So the next evolution of production companies or broadcasters that want to use the facilities will be asking, ok what are your sustainability credentials, because the whole industry needs to get there on that basis? The biggest consumer of energies in the production cycle and light entertainment are the facilities so the onus is going to be on us. Historically we used to make money by burning energy and charging it back to the client, that can’t be the way of the future. 

From an audience perspective, it’s how you keep bringing audiences in and ensuring the audience is diverse and eclectic. So they’re representative of a modern Britain, not just based on the postcode you’re operating in and doing that in a way that’s safe and drives engagement. 

What we have found and it was really clear when we did virtual audiences was that you lose the chemistry of the show. Because social interaction is an energy, you’ve seen it in the football or at Wimbledon having a crowd there just changes things, compared to having a load of monitors where you don’t know where to look. Having that energy in the room really steps up the performance of individuals, it also steps up the interactivity and openness and also can affect the crews that are delivering as they feed off the audience too.  

So I think audiences will still be vitally important but it’s also how you integrate them more and more using technology as we go through different evolutions of the pandemic and as we bring live audiences back in. 

Technology will also help transform the interaction and the delivery of content. Technology is always changing, as the pipes get thicker there’ll be an increased ability to create different levels of engagement whether it’s participating live, or watching from home and interacting virtually. 

There’s so much, whether it be the potential to beam people into the studios virtually or use VR but that’s all to come and it’s exciting.”

Every Wednesday we sit down with some of the biggest names in our industry, we dedicate our podcast to the stories of leaders in the technologies industries that bring us closer together. Follow the link here to see some of our latest episodes and don’t forget to subscribe.     

What is the Future of Broadcasting?

Posted on by John Clifton

On episode 38 of The Tech That Connects Us Podcast John Clifton interviewed Mohammed Akhlaq, Chief Technology Officer, ITN. 

In his storied career, Mohammed played a key role in launching news giant Al Jazeera‘s US studio and channel, so we had to ask such a passionate industry veteran what his thoughts were on the future of broadcasting, and Mohammed’s answer was very interesting. 

What are you most excited about for the future of the broadcasters themselves? 

I think it’s a difficult question to answer, because a lot of broadcasters have legacy infrastructure, workflows, and traditional ways of doing things. Content isn’t produced the same way it was produced 20 years ago, it’s started to change slightly, but that part didn’t change.  

What’s really changed is the distribution of content. Rather than using the UHF transmitters, etc, you now have, streaming platforms, OTT platforms, VOD platforms, content on mobile phones or tablets.  It’s now more accessible, and that’s the area that has really moved forward quite considerably, with more production being the next phase. And we’ll move very quickly into it, into a more agile and more dynamic, scalable workspace.  

And the third phase would be how content is produced. Although that is yet to come, it will come, and it will be a fundamental change to the way that we produce content and consume content. And this probably will be the biggest threat to any broadcaster, because it’s taken away the crown jewels of what they are known for, and what they do really well.  

In the media landscape as a whole, the remote production and distribution elements of it make it much easier as an entry point for new start-ups to come into the market without having baggage of legacy. And therefore, they can be far more reactive, far more agile, far more dynamic, far more forward thinking and can change very quickly based on audience feedback.  

An example of this is eSports. Who would think that eSports would be a spectator event? It’s those niche markets that we’ll see from new startups within the broadcast sector. These areas that tier one broadcasters are just not interested in, because of the demographic or because the audiences are geared towards a particular type of genre programming.  

That’s where the new markets are going to be and it’s going to create some great opportunities for new startups to take advantage of. Because it’s a niche market that the broadcasters are just not interested in, but these guys can actually leverage that growing market. How many times have you seen kids watching YouTube channels? watching someone play Fortnight? Surely it would be more fun you playing it, but actually there’s a market for streaming games. 

Every Wednesday we sit down with some of the biggest names in our industry, we dedicate our podcast to the stories of leaders in the technologies industries that bring us closer together. Follow the link here to see some of our latest episodes and don’t forget to subscribe.